Make money on Snapchat: Snapchat was previously popular just for sending fun selfies and unique filters. Today, it has become a powerful app for making money. Yes, you’ve heard it right! With 583 million+ users globally, including a quickly growing base in India, this disappearing-content platform is opening new doors for creators, influencers, and small businesses, too. Created by Evan Spiegel and Bob Murthy, Snapchat’s signature 24-hour story feature has established a special spot where businesses and individual users can share authentic, time-sensitive content to build loyal followings.
While it’s generally considered a monetization tool, there are various proven tactics to make money on Snapchat, whether you have a massive follower count or not. Let’s discuss how you can step into Snapchat’s potential and convert your content into potential earnings, right from the comfort of your home.
Why does Snapchat matter for businesses?
If you wish to grow your brand or personal visibility online, make sure you focus on gaining followers for Snapchat. With a huge user base dominated by young millennials and Gen Zers who make up about 75% of Snapchat’s audience, the social channel provides more than disappearing messages. A high-engagement platform where users open the app an average of 40 times/day, Snapchat can be used to socialize, explore trends, or shop.
What makes Snapchat particularly valuable is how users engage with content. Sponsored lenses, Dynamic ads, and Snapchat stories provide brands with creative paths to interact with their followers. And with Snapchat’s range of action-powered features and CTAs, you are allowed to grow your audience and inspire them to act.
For those having more followers on Snapchat means better visibility, more engagement, and extra chances to turn views into sales. Well, Gen Zers are 40 percent more likely to shop for products they’ve seen advertised on Snapchat, as opposed to any other social channel. So, if you’re serious about converting social traffic into outcomes, investing time in growing your Snapchat following is a smart move to start.
Understanding Snapchat as a monetization platform
Snapchat is a great platform for individuals, brands, and publishers where they can monetize.
Let’s break it into pieces – why Snapchat matters and who’s using it:-
Snapchat Pay Potential is Catching Everyone’s Attention: Know the Reason
Snapchat has evolved and is now becoming a lucrative platform for brands and creators aiming to monetize their presence. Many have moved with the Snapchat pay potential, thanks to its strong engagement rates and interactive features. Take Manscaped, for instance – a brand that reportedly had a huge 162% boost in revenue by using effective Snap Ads.
From original content to targeted ads and sponsored partnerships, Snapchat provides various income sources for users. Having a community that values authentic, entertainment content, creators are rapidly turning to Snapchat as a serious income-generating platform.
Who is Using Snapchat? A look at the significant Demographics
Snapchat still dominates among younger audiences, particularly Gen Z and millennials. As per January 2024 data from Statista, Snapchat’s largest user groups are males and females aged 13-24, together making up more than 56% of the worldwide user base. This makes Gen Z (born between 1997 and 2012) the dominant force on Snapchat, with millennials following close behind.
For individuals and businesses looking to monetize, this means one thing: see what connects with these generations. Whether it is trends, social issues, humor, or small-sized shopping experiences, tailoring your content and promotions to these age groups can notably increase your free Snapchat followers. Of course, success still depends on your niche and how well you resonate with your relevant audience.
Top 10 ways to make money on Snapchat 2025
1. Promote Affiliate Marketing Products for Passive Income
One of the easiest and most accessible approaches to making money from Snapchat is through affiliate marketing. This approach needs no upfront investment and provides unlimited earning potential. Working as an affiliate marketer, you can promote offerings of leading brands right away from the comfort of your home.
To start off, you’ll need to sign up for affiliate marketing platforms such as Haulpack. After registering, scroll through the available deals, select the ones that best suit your niche, and copy the affiliate URL. Next, add these URLs to your Snapchat stories. Ensure your content is interesting and relevant to your audience, ensuring they click on the URL.
If someone views your snap and shop using your unique link, you’ll get a commission. The more people who shop via your links, the maximum your revenue will be.
2. Join Snapchat’s New Monetization Program
If you’re recording longer, engaging videos, Snapchat’s new Monetization Program could be your chance to make more. As Snapchat shifts away from its Spotlight Rewards Program (which ended on January 31st, 2025), the app has introduced a unified Monetization Program that places ads in creators’ Stories and Spotlight videos longer than 1 minute.
For taking part and making money, you’ll need to fulfill the given requirements below:
Have at least 50,000 Snapchat followers for free.
Post more than 25 times/monthly on Saved Stories on Spotlight.
Share around 10 published stories in the last 28 days.
Obtain one of these in the last 28 days: 10M Snap views, 1M spotlight views, or 12,000 hours of view time.
If you’re among public figures, you can also apply to become Snap Stars. This is a prestigious title offered to creators who produce unique and captivating content in various niches, such as news, music, beauty, gaming, etc.
3. Promote your offerings (product & services)
Are you running a business? Snapchat can be a powerful way to display what you offer. From E-commerce stores to freelance opportunities, you can share direct URLs to your offerings via Snaps and Stories.
For example, if you have a dropshipping store or you’re offering handmade products, post attractive visuals of your products along with the URL of your online shop. Service-based professionals like designers, digital marketers, or coaches can market their portfolios or booking URLs to attract new customers. It’s a smart move to turn viewers into paying clients.
To keep the audience hooked, always follow the 70/30 rule – create fun, relevant, or entertaining content 70 percent of the time, and reserve 30 percent for product or service promotion. You can also create a dedicated Snapchat Business account and manage your campaigns more effectively. This way, you can reach a broader audience.
4. Make Money through Story Engagement
Snapchat now rewards creators who post engaging Stories regularly, particularly those that attract viewers to come back and look at Snapchat stories online again and again. The platform offers a portion of ad revenue generated via Public stories with eligible creators each month, and funds can be withdrawn at any time.
Here are a few key milestones to qualify for this program:
Have 50,000+ subscribers to your public Snapchat profile.
Receive at least 25M views or 12,000 hours of watch time in the past 28 days.
Post to your public story for at least ten days, sharing 20 or more Snaps/day within the same 28-day period.
Creators can benefit from this rewards system as it helps them keep their audience engaged and encourages them to watch Stories regularly.
5. Align with Influencers and Expand Your Reach
Partnering with the right Snapchat personalities can help amplify your brand’s voice and introduce your offerings to an already connected audience. Influencers bring originality and connection to their fans, simply their suggestions seem more impactful. By working with creators who align with your niche or brand values, you can establish credibility and bring more meaningful engagement, be it growing your follower counts, boosting sales, or improving brand presence.
Only make sure you inspect your partnerships, keeping audience demographics, content style, and overall engagement in mind, not only follower count. A true collaboration usually connects more than a one-off promotion.
6. Target Local Audiences with GeoFilters
Do you want to connect with people in a specific area? Snapchat’s location-based filters, or GeoFilters, let you do just that. Use them to promote local offers, events, or store visits in your city. Simply create a custom filter, set your target location, and go live. It’s a great way to drive foot traffic and reach nearby free Snapchat followers who matter most to your business.
7. Let Influencers Take Over Your Snapchat
Are you looking for a great way to grow fast on Snapchat? Invite an influencer to run your Snapchat for a day. Their followers will likely check out your profile to give you more views and new followers.
Make it beneficial by timing it with a sale or sharing a special discount code during the takeover. It’s fun, creative, and fresh, as well as helping increase both reach and revenue.
8. Leverage Story Ads and Snap Ads
Thanks to its smart advertising model, Snapchat Pay has become an attractive option for creators and brands. With short-form video ads, business owners can reach immensely targeted audiences based on user behavior, preferences, and locations. Not only do ads draw attention, but they might also trigger direct actions, including website visits, app downloads, or product purchases.
While similar to ad tools on X and Instagram, Snapchat’s high engagement and youthful audience make it a great spot for effective monetization.
9. Use clear, attractive ad messaging
Users on Snapchat tend to stay within the app, so if you want them to take action, clarity is crucial. Rather than vague or clickbait-style marketing, focus on being simple and clear, meaning tell users what they’ll receive, why it matters, and where they’re heading. A well-built message fosters trust and increases the chances of someone swiping up or engaging with your content.
10. Create and Sell Custom Filters for your followers
One amazing way to make money on the platform is by creating and selling custom filters for events like weddings, birthdays, or holidays. By selling these filters to your audience, you can monetize your creativity and, at the same time, attract more Snapchat followers for free. One can easily upload and purchase your filters directly from Snapchat, giving them a fun, customized experience.
Conclusion
To conclude, Snapchat stands out as the most popular app worldwide. However, despite its global use, many creators and influencers miss out on monetizing their presence on the platform. Have you thought about the reason behind this? Simple, they don’t know how to leverage Snapchat for revenue.
The platform is a great option for newcomers, as there’s less competition, unlike other social media players. One can start making money by promoting affiliate products, leveraging Snap Ads and stories to market their business, producing custom Geofilters, etc. Remember, successful monetization lies in preparing high-quality, unique content and setting up a loyal audience.
FAQs
- What are the top-performing content types to make money on Snapchat?
Some of the effective approaches to generating income on Snapchat are as follows:
- Product-centric content that subtly showcases what you sell or recommend.
- Affiliate-powered snaps where you add links and get a commission on every successful sale.
- Collaborations with brands, especially when you have a niche-specific audience.
- True, relevant videos that resonate with your audience and build trust.
- Spotlight videos over one minute long, perfect for seasoned creators with more than 50k followers.
- Paid ads that bring traffic to your site or product page.
- How do I earn on Snapchat?
On Snapchat, your earnings are processed via the Snapchat Payout Portal, supported by Hyperwallet. Once your funds are ready, you can transfer them through your suitable payout method. Whether you want the funds deposited directly into your bank account or sent through PayPal, Snapchat provides flexible withdrawal methods, eventually making your earnings simple and safe.
- How can Snapchat ads help convert views into earnings?
Snapchat ads help businesses generate revenue by connecting with a young, constantly interactive audience. With engaging formats like Story Ads and Collection Ads, brands can display their offerings in a way that feels subject to the platform. These ad campaigns are built to ignite curiosity, increase website visits, boost conversions, and establish a brand presence, making every impression a potential earning opportunity.
- What’s the true Earning Potential on Snapchat?
Your revenue on the platform thoroughly depends on how many followers you have and how connected they are with your content. Creators having a strong fan base and solid interaction rates can make anywhere from a few hundred to numerous thousand dollars/post. Well, those with a continuous active audience usually land brand deals ranging between $500-$10,000/snap.
