Facebook statistics: Even in 2025, Facebook is evolving, expanding, and still leading the way. The platform provides unmatched reach, effective ad tools, and a stage where real connections are built. With over 2 billion active users, Facebook is the social media platform where people discover products, follow brands, connect with communities, and make purchasing decisions.
Whether you run paid ads or grow an organic presence, it’s one of the most effective destinations for establishing trust and increasing results. But to make it work, marketers need to stay up to date. What kind of content is performing well? Who is using Facebook right now, and how? Who has the top Facebook followers? How are advertising costs changing this year?
The list of the Top 25 Facebook Statistics for 2025 answers all of these and more. This is your guide to understanding the platform thoroughly and using that knowledge to refine your strategy moving ahead. Let’s jump into the data that truly matters.
General Facebook Statistics 2025
1. Facebook crosses three billion monthly active users
By the fourth quarter of 2024, Facebook officially reached a major milestone – over 3 billion people/month using the platform. When you look at Meta’s entire family of apps, including WhatsApp, Instagram, and Messenger, that number grows to 3.35 billion daily active users. This means that almost half of the world connects to Meta’s ecosystem daily.
2. Facebook is the world’s most-used social network
With over three billion monthly active Facebook users, the platform holds a position as the most popular social network globally. It outpaces every other competitor, including YouTube, which trails behind with about 2.5 billion users/month. Simply put, no other platform connects more people around the world than Facebook.
3. Facebook.com ranks among the top 3 most-visited websites worldwide
Facebook is not just an application, but its desktop site still draws massive traffic. According to recent Facebook stats, the platform holds the #3 spot among the world’s most-visited sites, just behind YouTube and Google.
4. Early mornings drive the most engagement on Facebook
Recent Facebook stats from multiple sources state that posting between 4 AM to 6 AM fetches the highest overall engagement in all industries, particularly on Saturdays. Although this time frame is a general favorite, optimal posting times can vary depending on the niche.
For instance, sectors like manufacturing, construction, and finance perform well during mid-morning on Thursdays, whereas government pages have higher engagement on Sundays around 10 AM.
Facebook User Demographics
5. Facebook users in India lead the worldwide count
India secures the top spot for the maximum number of Facebook users on the planet, with over 378 million active Facebook users. That’s almost double the number of users in the United States, which secures the second spot with 193 million active users. Other countries following closely include Brazil, Indonesia, and Mexico.
6. The majority of Facebook’s active users are male
Worldwide, male users make up a huge portion of Facebook’s active users, with 56.7% identifying as male and 43.3% as female. Although this is a global trend, the pattern has changed in the United States, where 76% of women use Facebook, compared to 59% of men.
7. Facebook leads the path in social consumer support across generations
From Gen X to Millennials to Baby Boomers, Facebook is still a top choice for customer service on social media. With features like business pages, Messenger, and Groups, it has become a go-to platform for prompt responses and support. And with 73 percent of consumers ready to switch businesses over poor service, being responsive and active on the platform is essential.
8. Gen X represents FB’s global audience
While Gen Z is inclined towards apps like TikTok and Instagram, Gen X’s first preference is still Facebook. Of all the billions worldwide, a large mass of how many people have Facebook accounts and are Gex X users engaging with content, groups, and brands actively. Millennials and baby boomers follow this platform closely, keeping it relevant across generations.
Facebook Engagement Statistics
9. Facebook witnesses modest engagement, unlike other platforms
A recent study from SocialInsider on Facebook stats found that the average engagement rate on the platform is just 0.063%, with a median rate of 0.015% across industries. Although Facebook leads in reach, its engagement levels are on the lower side, similar to what brands experience on websites like X (formerly Twitter).
10. Visual content brings the most engagement on Facebook
Photo albums outperform all other post types, bringing in about 0.15% engagement, followed by videos at 0.12% and status updates at 0.11%. However, link posts lag with only 0.04% engagement. With such clear content preferences, it’s no surprise that a platform that generates huge Facebook income per day depends heavily on visual formats to keep users engaged.
11. Engagement relies on timing, not volume
Posting frequently doesn’t automatically mean high engagement. According to RivalIQ, some of the top-performing sectors on Facebook, such as higher education and influencers, don’t flood the feed. Influencers post around 4 posts per week, yet still generate strong engagement. Likewise, higher education accounts post over 6 times weekly and achieve comparable results.
The final thought? Success on Facebook depends less on how often you post, but more on who you’re posting to and when. Instead of focusing on the number of posts, make sure to pay attention to audience behavior and timing.
Facebook Advertising & Business Statistics
12. Traffic ad clicks on Facebook average only $0.77
Running traffic campaigns on Facebook has become more cost-effective. On average, brands pay $0.77/click for traffic ads – a drop from the past year. Lead generation ads are costlier, averaging $1.00/click through, still slightly lower than before.
Depending on the industry, the costs vary. For instance, legal services can have lead-gen CPCs over $8, whereas dental and medical campaigns hover around $4 or more. With such ad investments, it’s important to focus on real engagement, instead of shortcuts like Facebook likes and purchases, which may not give meaningful outcomes.
13. FB ad performance varies by Industry
On average, lead generation ads on Facebook have a click-through rate (CTR) of 2.53%, making it one of the more valuable formats for increasing action. However, performance isn’t one-size-fits-all; industries like real estate, arts & entertainment, travel, and food services regularly outperform the average.
Contrary, traffic campaigns tend to perform lower, averaging a CTR of 1.57% across the board. These numbers reflect how important it is to align your ad strategy with industry and campaign objectives to have favorable outcomes.
14. Facebook is a top-performing platform for ROI
Thanks to its powerful conversion rate and competitive ad prices, Facebook is considered a reliable performer for marketers. Around 40 percent of marketers rank it among their top 3 platforms for ROI. With such stable outcomes and a huge user base contributing to fb income per day, it’s clear why brands prioritize Facebook in their digital strategy.
15. Facebook ads have strong conversion potential
Across numerous industries, Facebook ads generate impressive results, averaging a conversion rate of 8.78%. Although this figure shifts based on niche, sectors like real estate, dental services, and industrial markets usually outperform the average. With creative content and smart targeting, brands can convert clicks into real consumer actions on Facebook.
Facebook Revenue & Market Share Statistics
16. Facebook Dominates Meta’s Revenue Source
A significant amount of Meta’s total revenue comes from Facebook. In 2024, the platform generated over $91 billion, averaging an impressive per-day income of Facebook of around $250 million. This reflects its continued strength in the online economy. Despite increasing competition, Facebook remains Meta’s top-performing asset.
17. Facebook has over 66% of the global social media market share
By the beginning of 2025, Facebook had a 66.23% share of the worldwide social media market. Its huge user base and high engagement levels lead to strong Facebook earnings per day, putting it well ahead of platforms like Twitter and Instagram. This dominance shows how it continues to have a global influence. Even with new competitors, Facebook is still the leader in this group.
18. Mobile ads drive Facebook’s growth
In 2025, mobile ads continue to be Facebook’s biggest money maker. With billions scrolling on handsets regularly, mobile ads now account for over 90% of the platform’s ad revenue. This mobile-first trend boosts Facebook’s financial growth at scale. Businesses rely on it for precision targeting and broad reach.
Facebook Groups & Communities Statistics
19. Facebook Groups are a hub for community conversations
With almost 1.8 billion users engaging in Facebook groups monthly, the feature has become a global space for spreading knowledge and interests. Among them, Facebook Indian users are rapidly active in groups related to entrepreneurship, education, lifestyle, and regional culture. This reflects how users across India are establishing communities online through shared goals and experiences.
20. Facebook has 25 million active public groups every month
From tech-related hacks to parenting tips, Facebook’s 25M public groups cater to nearly every niche imaginable. With the total number of Facebook users crossing the three billion mark, these groups are vibrant spaces for knowledge-sharing partnerships and genuine engagement. For brands, it’s a golden chance to join conversations, minus the sales pitch.
Facebook Video & Reels Statistics
21. Video Content keeps users engaged and revenues rising
Video has quickly become an integral part of Facebook. Well, around 40% of the time, people spend on the platform goes into watching videos, ranging from entertaining Reels to informative clips and more. As more users engage with video ads, the app is witnessing a steady increase in ad-based revenue, contributing significantly to overall Facebook earnings per day.
22. Reels change the engagement game for Facebook creators
Unlike regular posts, where engagement typically drops with larger audiences, Facebook Reels tells a unique story. Pages with over 50k followers have the highest interaction, averaging a 2.18 percent engagement rate. Mid-sized accounts (2,001 to 10k followers) do well too at 1.76 percent, whereas smaller profiles come in at 1.55 percent. In essence, Reels are rewarding visibility, and creators at every stage are cashing in on it.
23. Reels are redefining content-sharing habits worldwide
Every day, more than 3.5 billion Reels are reshared on Facebook and Instagram, reflecting just how addictive short video has become. With millions of users of Facebook in India constantly engaging in this trend, the country plays a huge role in boosting the worldwide Reel-sharing phenomenon. This proves that creative, bite-sized content is here to rule.
Facebook Messenger & Chatbot Statistics
24. U.S. audiences are still hooked on Facebook Messenger
With approximately 200M active users in the US alone, Facebook Messenger is a high-impact platform for consumer chat. Businesses are still using Messenger for personalized marketing, chatbots, and direct customer service, taking advantage of its massive reach and real-time engagement capabilities.
25. Chatbots make it easier for brands to talk to consumers
With more than 300,000 chatbots active on Facebook Messenger, brands are streamlining how they connect with people in real-time. While we often ask how many people use Facebook, it is just as important to note how they interact. Approximately 80 percent of users have communicated with a bot, and around 39 percent of B2C conversations include chatbot support. From guided shopping to instant replies, chatbots are increasing consumer service on the platform.
Conclusion
From increasing video engagement to impressive conversion rates, the Facebook Statistics above make one thing clear – Facebook is a goldmine for both marketers and everyday users. Whether you aim to grow your audience, maximize website traffic, or boost ROI via smart ad placements, the platform has unmatched versatility to offer.
Knowing how many people are active on Facebook, what type of content they enjoy, and when they’re most active can give you a clear idea. But just having the numbers isn’t enough; what matters is how you use them. If you’re looking forward to growing on Facebook, consider leveraging tools that help plan content, track outcomes, and save time by automating tasks. So, keep tweaking and learning. Your next big breakthrough might be one post away.
