Instagram fitness models: Agree or not, fitness influencers can change people’s mindset towards health, exercise, and overall well-being. Giving honest experiences, practical advice, and everyday inspiration, they’ve built a strong community that trusts and relies on them for motivation and guidance. These people inspire others and focus on stability, strength, mental health, and balance.
Whether it’s through yoga, strength training, nutrition advice, or functional fitness, Instagram fitness models make fitness accessible and relatable for all. With interesting content, real-life transformations, and a passion to help people with non-fitness backgrounds, they have thoroughly transformed the wellness landscape.
Deep dive into the top 10 fitness influencers on Instagram who are making drastic changes in 2025. They have motivational stories, distinctive perspectives, and a dedication to their expertise that helps shape fitness culture. What’s more, they provide brands with a powerful opportunity for authentic influencer marketing.
Top 20 Instagram Fitness Models (About, IG followers, no. of followers)
1. Michelle Lewin
Michelle Lewin stands out among the hottest fitness models on Instagram. She has over 15M followers who appreciate her dedication and physique. Coming from Venezuela, Michelle is a fitness coach, model, as well as YouTube personality popular for her sculpted figure and empowering fitness content. From a regular gym-goer to a worldwide fitness icon, her journey has inspired a number of fans to value health and strength. Having a strong presence online and regular workout sessions, she is consistently setting high standards in the fitness and modeling world.
Instagram ID – @michelle_lewin
Followers count – 15.7M
2. Kayla Itsines
Another hottest fitness model on this list, Kayla Itsines, is an Instagram sensation with a following of over 15 M. Originating from Australia with a Greek background, Kayla has left a global impact due to her dynamic workout programs and accessible fitness advice. She is the true powerhouse behind the popular Bikini Body Guides and the creator of the top-ranking fitness app “Sweat with Kayla”, which became the highest-earning fitness platform in 2016. Her true dedication, results-driven approach, and strong digital presence have earned her a place among the most influential figures in the fitness landscape.
Instagram ID – @kayla_itsines
Followers count – 15.7M
3. Cassey Ho aka Blogilates
The creative force behind Blogilates, Cassey Ho, is one of the popular female fitness influencers on Instagram. Aside from this, she’s a successful entrepreneur, designer, and digital creator. Boasting over 2 million IG followers, she has established a strong online community, thanks to pilates workout sessions and a body-positive approach towards fitness.
The founder and CEO of POPFLEX Active, Cassey, flexes her passion for movement with her love for fashion, designing stylish yet functional activewear. Her YouTube channel has become a go-to destination for people seeking fun, equipment-free workouts. What’s more? She was recognized with a Shorty Award in 2013.
Instagram ID – @blogilates
Followers count – 3.2M
4. Simeon Panda
He is one of the most reputable names in the fitness world. Simeon has an impressive physique and a strong presence on Instagram, where he has 7 Million+ followers. Motivational figure cum Instagram fitness model Simeon is known for his integrity, discipline, and dedication to the craft. His influence surpasses social media as he has become a true model in the global fitness community.
Instagram ID – @ simeonpanda
Followers count – 7.9M
5. Jen Selter
Jen Selter is a prominent fitness model and social media star, boasting 13 Million+ followers on Instagram. She quickly rose to fame due to her fitness-focused content and impressive physique. And due to this, she has become one of the most well-known faces in the industry. Her workout motivation and energetic posts continue to inspire her fans across the world.
Instagram ID – @ jenselter
Followers count – 13.6M
6. Joe Wicks aka The Body Coach
Joe Wicks is another influential fitness personality online, having 4 million followers on Instagram. Combining the energy of famous IG models with the expertise of a certified trainer, Joe has established a vast following – credit goes to his high-intensity workouts and positive approach towards healthy living. Bestselling author, TV presenter, and creator of @bodycoachapp, Joe can make fitness simple, fun, and accessible for everyone.
Instagram ID – @ thebodycoach
Followers count – 4.8M
7. Massy Arias
Massy Arias is one of the most popular female fitness models on Instagram with more than 3 million followers. Her IG following admires her strength, authenticity, and holistic approach toward wellness. Not just a certified health coach, trainer, and entrepreneur, she’s the founder of the MA Warrior Programs and Wellness brand called TruSupplements. Using her empowering content and powerful personal journey, Massy is inspiring people to take responsibility for their physical and mental well-being.
Instagram ID – @massy.arias
Followers count – 3.1M
8. Emily Skye
Emily Skye is a renowned Australian fitness model & influencer with 2 Million+ followers on Instagram. Besides running @james_cosmetics, she serves as a strong advocate for women’s fitness and mental health. Having years of experience in the fitness world, Emily combines strength training with self-care so every woman feels confident in their body. Her early accomplishments include winning the WNBF Miss USA Figure & Fit Body NSW title in 2011, which marked the beginning of a powerful journey into fitness and empowerment.
Instagram ID – @ @emilyskyefit
Followers count – 2.6M
9. Kali Burns
Kali Burns has made her mark as one of the promising female gym models on Instagram. She has more than 1 million Instagram followers who admire her balanced and sustainable approach to fitness. Australia-based Kali is a certified personal trainer who promotes strength, confidence, and mindful living. She is also the founder of @tahira_official and @taijacollection, where she expresses her passions for fitness and fashion. Kali’s workouts, lifestyle tips, and entrepreneurial spirit are inspiring a global community.
Instagram ID – @kaliburns
Followers count – 1M
10. David Laid
David Laid is a well-known American fitness model and influencer with 5 Million+ Instagram followers. He rose to fame by documenting his visual transformation from a skinny teen to a muscular body icon through authentic YouTube content. David is an inspirational and disciplined trainer who motivates his audience to achieve their fitness goals. Plus, he’s a proud Gymshark athlete and represents one of the most recognizable personalities in activewear.
Instagram ID – @ davidlaid
Followers count – 5.2M
11. GrowWithJo
Known online as growwithjo, Johanna has become one of the most respectable female gym models online. Once struggling with weight and body image, she changed her life around through consistent movement and a positive mindset. Now, she shares her journey to inspire others to embrace fitness in a fun and accessible manner. From home workout sessions to wellness tips, Johanna instills positivity in her followers to help them stay active and build confidence, no matter where they start.
Instagram ID – @growwithjo
Followers count – 2M
12. Alexia Clark
Alexia Clark has earned her spot as one of the standout female fitness Instagram models. She is popular for her dynamic training style and fresh workout ideas. Generally referred to as the “Queen of Workouts”, she keeps her huge IG following hooked with challenging routines, creative exercises, and practical nutrition advice. By staying innovative and consistent, Alexia has become a go-to source for fitness freaks looking to switch things up and keep motivated.
Instagram ID – @alexia_clark
Followers count – 2.7M
13. William Yap Wei Li, aka Whitney Simmons
She has made a mark for herself as a top gym fitness model. Audiences admire William for her positivity and relatable approach to wellness. Having more than 3 million followers on various online channels, she shares effective workout sessions, lifestyle content, and motivational messages, encouraging women to feel strong and stay confident. William’s real-life fitness journey and encouraging energy have inspired many, especially those who look to her for mental and physical motivation.
Instagram ID – @whitneysimmons
Followers count – 4.1M
14. Lauren Fisher
Lauren is one of the prominent female fitness models on Instagram and is followed by many for both inspiration and strength. A competitive CrossFit athlete and entrepreneur, Lauren provides rigorous training. She also empowers others through her unique content. Her social media posts feature workouts, behind-the-scenes footage of her training, and motivational videos. Lauren’s feed often reflects her dedication towards fitness and performance.
Instagram ID – @laurenfisher
Followers count – 1M
15. Austin Dunham
Austin is a pioneer in the calisthenics scene, which has seen him gain popularity quickly. His bodyweight training expertise and motivational fitness content satisfy his audience. As a fitness influencer and YouTuber, he’s earned a loyal following for sharing effective workout tips, form-centric tutorials, and practical tips on improving strength without a gym. His content educates as well as inspires others to embrace functional fitness and elevate their level of training at any stage of life.
Instagram ID – @austin_dunham
Followers count – 405k
16. Chloe Ting
Chloe Ting has become a recognized female fitness influencer globally, thanks to her viral home workout challenges and huge digital presence. New York-based Chloe rose to popularity during the 2020 pandemic with her “Two Week Shred Challenge”. This helped her gain millions of followers on YouTube and TikTok. Chloe, noted for her approachable style and effective health routines, inspires people of all fitness levels so they remain active and consistent from the comfort of their homes.
Instagram ID – @chloe_t
Followers count – 2.4M
17. Sascha Borboza
Known as @saschafitness on Instagram, Sascha is a popular fitness & nutrition coach, entrepreneur, and best-selling author. She has 5.8 million followers on Instagram with whom she shares her expertise, authenticity, and no-sponsorship policy. As the CEO of Sascha Fitness Corp, she provides science-backed supplements and wellness items through her online store called saschafitness.com. Other than a businesswoman, Sascha is a proud mom who balances family life with empowering people to live healthier, stronger lives.
Instagram ID – @saschafitness
Followers count – 5.8M
18. Justtcocoo aka Courteney Fisher
Appreciated for her signature combination of strength and Pilates, Courteney has carved her space as one of the leading IG models female. The creator of the Fit with Coco method has 2.5 million followers. She uses a unique approach to toning, sculpting, and empowering the body through mindful movement. Being the exclusive coach at Fit with Coco, she invites women globally to train with purpose and build confidence from the inside out.
Instagram ID – @justtcocoo
Followers count – 2.5M
19. Chris Heria
Chris Heria is popular for combining strength, control, and artistry in fitness. The founder of THENX and calisthenics expert Chris has created a global movement around bodyweight training. With his interesting YouTube videos and sleek training style, he empowers many to obtain lean muscle and master their body through disciplined training and technique-driven workouts. Chris’s brand showcases his mission – making advanced fitness accessible to all.
Instagram ID – @chrisheria
Followers count – 1.7M
20. Cass Martin
Boasting 2 million followers, Cass stands tall among the top fitness female models on Instagram. Audiences look up to them for strength and authenticity. She has a powerful physique and a no-nonsense training style. Her effective techniques help others get real results. Through her site and programs at licit.com, Cass inspires millions to push boundaries and feel strong in their skin, especially when it’s time to get summer-ready.
Instagram ID – @casssmartin
Followers count – 2M
FAQs
- What are the popular fitness influencers on Instagram?
Kayla Itsines, Michelle Lewin, JenSelter, Kai Greene, and Simeon Panda, among others, are the most popular Instagram fitness influencers cum online sensation.
- Do Instagram fitness influencers follow the same workout routines they post?
Well, many do, but some content may be prepared for engagement or variation. It’s important to follow routines that work for your body and adjust accordingly.
- How to know if a fitness influencer is trustworthy?
Whether a fitness influencer is worth following, consider aspects like consistency, credentials, and transparency. If they promote unrealistic expectations or quick solutions, stay away from them.
- Are fitness influencers on Instagram certified trainers?
Not really. Some have formal certifications, whereas others post personal experiences. Don’t forget to check their credentials if you’re following their advice on a serious note.
- How do fitness influencers generate revenue?
They make money through sponsorships, online coaching, merchandise, eBooks, affiliate marketing, and their fitness programs.
Conclusion
Following the exercise routines and lifestyles of these fitness influencers on Instagram can be a powerful source of motivation. Although their content provides valuable insights into wellness and training, it’s better to keep consistent with your own goals and select what aligns with your body and lifestyle. Let their fitness journeys motivate you, but always listen to what works best for you.
