Top influencers in India: 
The creator economy in India is booming like never before in 2025. What started as casual posts on YouTube uploads has evolved into full-scale careers driven by consistency. Apart from being social media stars, top influencers in India are entrepreneurs, prominent figures, and marketing workhorses.
Whether it’s gaming, comedy, tech reviews, beauty, or fitness, they’ve established strong communities and turned their social profiles into profitable ventures. With millions of followers and an even greater influence, they’ve become a trusted name not just for audiences but also for the biggest brands in the world.
Here we discuss the top 15 richest influencers in India this year, 2025, and what makes them stand out in a digital world that’s actively evolving.
Categories of Influencers in India
Speaking of influencer categories in India, they are primarily defined by the number of followers, with four major tiers, including nano, micro, macro, and mega influencers. Other than follower base, influencers can also be categorized by field or niche, with famous categories: food, fashion, lifestyle, finance, among others.
Influencers’ Categories by Follower Base:
- Nano Influencers (1k to 10k followers) are individuals who typically have highly engaged audiences in their closest circles.
- Micro Influencers (10k to 1 lac followers) are best known for their immense engagement rates and powerful niche focus.
- Macro Influencers (1 lac to 1M followers) have a wider reach and are usually seen as established individuals.
- Mega Influencers (1M or more followers) are usually celebrities or prominent figures.
Influencers’ Categories by Niche:
Content creators in India are ruling an array of categories, such as food, fashion, fitness, finance, gaming, and travel. Creators focusing on finance simplify money matters, whereas gaming, beauty, and entertainment creators keep audiences connected. They combined to reflect the diverse interests of a growing audience online.
Some Other Types of Influencers:
- Celebrity Influencers = Sought-after figures with a massive following on various platforms.
- Group Influencers = Individuals or entities with a major impact on a specific target audience or group, typically within a niche.
- Mid-Tier Influencers = These influencers are between macro and micro influencers, with 50k to 5 lac followers.
Top 15 Influencers in India, Each Category in 2025
1. Ajey Naga aka Carry Minati
Niche: Gaming, Roasting, Rapping
Instagram followers count: 22.1 Million
CarryMinati is a powerhouse in both roasting and gaming content, and is one of India’s biggest YouTube stars with a fanbase of over 50M. His sharp wit and energetic delivery have set him apart from other creators, while his move into music and live streaming has only expanded his reach. With a net worth of around $22 million, he has secured his position among the top content creators in India.
2. Bhuvan Bam/BB Ki Vines
Niche: Music, Acting, Comedy
Instagram followers count: 20.2 Million
The face behind BB Ki Vines, Bhuvan Bam, is India’s most beloved digital creator in [yer]. A mix of humor and heart, he has ventured from plays to full-scale storytelling and has also dabbled in music, acting, and business. With so many brand collaborations and a steady flow of authentic content, Bhuvan has established a career that now stands at a net worth of approximately $25M.
3. Ashish Chanchlani Vines
Niche: Comedy, Sketches
Instagram followers count: 17.2 Million
Ashish Chanchlani’s comedy has won millions of hearts, and this has made him one of the top Indian Instagram influencers. The energetic sketches and spontaneous humor have earned him a huge fan base of more than 40 million on social media. Brands’ partnerships with names like Flipkart and Coca-Cola, coupled with his ventures, have increased his net worth to around $20M.
4. Gaurav Chaudhary aka Technical Guruji
Niche: Tech Reviews, Tutorials
Instagram followers count: 6.1 Million
Sometimes known as Technical Guruji, Gaurav Chaudhary is India’s most trusted name in the tech industry. He has gained popularity for breaking down complex gadgets and tech updates in a simple manner. The regular uploads and honest opinions have made him a go-to voice for those looking to stay up-to-date on the trendy devices.
5. Ranveer Allahbadia/BeerBiceps
Niche: Men’s lifestyle, Fitness, Motivational
Instagram followers count: 3.1 Million
Ranveer Allahbadia is best known for fitness, self-growth, and honest conversations. He has become one of the most followed Instagram Influencers in India. Ranveer’s journey from fitness coach to podcast host and entrepreneur has earned him a powerful, engaged audience. Brand deals, speaking opportunities, and digital ventures have together helped him reach a net worth of $10 million.
6. Amit Bhadana
Niche: Comedy, Sketches
Instagram followers count: 9.1 Million
Amit Bhadana’s desi humor and relatable skit have made him a fan favourite across India. Beginning with simple, homemade videos, he quickly found his audience by staying true to his roots and day-to-day life. His comic timing, dialogue, and distinctive style make him stand out, and eventually build a massive following and a strong career in the online world.
7. Harsh Beniwal
Niche: Comedy, Acting
Instagram followers count: 6.7 Million
Harsh Beniwal made his spot with sharp humor and characters that people genuinely relate to. From college jokes to family dramas, his content feels like scenes from daily life, totally funnier. With time, he has built a strong following on both YouTube & Instagram. He is indeed one of the top Instagram influencers in India.
8. Gaurav Taneja
Niche: Aviation, Vlogging, Fitness
Instagram followers count: 3.6 Million
Gaurav Taneja has established a loyal following sharing his life as a fitness lover, pilot, and family man. His videos range from workouts and everyday life content to aviation-related stories that touch the hearts of viewers from all walks of life. Over the last few years, his consistency and connection with fans have helped him grow both his reach and wealth. This brings his net worth to around $12 million.
9. Sandeep Maheshwari
Niche: Life Coaching, Motivation
Instagram followers count: 5.2 Million
Sandeep Maheshwari is among India’s most respected motivational speakers, who breaks down complex life lessons into straightforward, relatable advice. His sessions typically echo evergreen principles found in classics like How to Win Friends and Influence People. He also focuses on confidence, clarity, and meaningful connections. His estimated net worth is approximately Rs 41 crores.
10. Awez Darbar
Niche: Dance, Entertainment
Instagram followers count: 31.2 Million
Awez Darbar is best known for his smooth dance moves and creative choreography. Started with short videos and has now become a prominent name on Instagram and YouTube. His expressions, energy, and knack for storytelling through dance have earned him a massive fan base and regular collaborations with famous brands and celebrities.
11. Kusha Kapila
Niche: Fashion, Comedy
Instagram followers count: 3.9 Million
Kusha has been established as one of the top Instagram Influencers. Her sharp humor, bold characters, and unapologetically authentic content draw attention. Beginning with short comic sketches, she found her voice quickly. And an audience that loves her for it.
12. Prajakta Koli/MostlySane
Niche: Comedy, Vlogging
Instagram followers count: 8 Million
Prajajta Koli has carved out a space for herself among the best content creators in India. She has established her name from the ground up through funny, honest, and heartfelt content. From showing comedy daily on YouTube to acting in web series and being part of worldwide campaigns, she has done it all without compromising on her charm.
13. Tanmay Bhat
Niche: Comedy, Gaming
Instagram followers count: 1.9 Million
Tanmay Bhat has been a familiar face in the country’s comedy scene for years. He is famous for his sharp wit and candid opinions on everything from pop culture to politics. After co-founding AIB, he pivoted to personal content, gaming, and vlogging, building a strong online presence.
14. Nischay Malhan aka Triggered Insaan
Niche: Roasting, Gaming, Comedy
Instagram followers count: 10 Million
Nischay Malhan has formed a space for himself as a standout influencer in India. His humour, reactions, and candid comments impressed audiences right from the start, and he has only gotten better since then. Whether he’s taking a dig at viral content or sharing honest thoughts, his style feels familiar, like a friend speaking what’s on everyone’s mind.
15. Dolly Singh
Niche: Fashion, Comedy
Instagram followers count: 1.6 Million
Dolly Singh offers style and story together in a way that seems effortless. Her content seamlessly transitions from bold fashion choices to clever, character-based comedy. With her incisive observations and strong sense of identity, she has become a prominent voice in India’s digital world.
How Influencers Are Shaping Indian Culture & Trends
- Reviving Traditions –Influencers in India highlight local festivals, traditional clothing, and regional dishes in their content to keep these customs alive and relatable.
- Constant Influence – The way influencers dress, do their makeup, or live their day most probably inspires how their followers approach style and daily routines.
- Regional Reach – Vernacular influencers from smaller towns are witnessing popularity for making content more inclusive and rooted.
- Real Conversations – Topics related to mental health, gender roles, and sustainability are openly discussed now, thanks to relatable creators online.
- Shifting Buying Habits – Recommendations from trusted influencers are generally valued more, as opposed to traditional ads. This directly influences how people shop.
How to Collaborate With Top Influencers in India
- Look for Instagram influencers in India that match your brand’s niche and voice.
- Engage with their posts and build familiarity.
- Contact using a personal, well-researched message.
- Showcase the mutual benefits of the collaboration.
- Stay clear about your expectations and duration.
- Respect their creative freedom and audience trust.
- Keep communication professional and on time.
Conclusion
These creators began with simple ideas and formed something big. Through hard work and smart choices, they’ve converted content into a full-time career and earned their place at the top.
FAQs
- Who secures the top position among India’s wealthiest influencers in 2025?
Bhuvan Bam leads the chart with an estimated net worth of $15 Million/Rs 122 crore – thanks to his YouTube channel named BB Ki Vines, as well as brand deals, and production ventures.
- Who has the second-highest net worth?
Gaurav Chaudhary, aka Technical Guruji, comes in near the top, having an estimated Rs 356 crore, mainly from tech content, gadget reviews, and varied business ventures.
- Which creator is popular for motivation and self-improvement content?
Ranveer Allahbadia or BeerBiceps ranks as one of the richest content creators, with approx Rs 60 to Rs 70 crore. His fitness, podcasts, coaching, and entrepreneurship have driven his success.
- Which social influencers follow in the list with significant earnings?
Other prominent individuals are Gaurav Taneja aka Flying Beast with $5 to 9M, Amit Bhadana with $9 to 10M, and Prajakta Kohli aka MostlySane with $1.9 to 3.5M.
